Born Free USA united with Animal Protection Institute

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August 25, 2011

Born Free Competition Makes Fur a Distant Memory

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Dear Friend,

Fur is very fashionable — but only for the wild animals who possess it naturally. People don't need to wear animal skins; it's 2011, not 1711.

The slaughter of animals for the fashion industry, whether they are barbarically trapped in the wild or inhumanely raised and killed on "fur farms," is an abominable business. Born Free USA, as you know, uncovered the graphic reality of furbearer trapping with our hard-hitting "Victims of Vanity" investigation.

But we also look at the fur issue from the market side of things. Short for fur free fashion, fffashion is a clothing-design competition that encourages innovative and compassionate designers to submit striking dresses, jackets, coats and couture combinations that are chic — without the "Yeek!" of real fur.

Today, Born Free USA proudly announces this year's winners, including Stephanie Teague of North Carolina, whose first-place mustard mini dress (shown in the accompanying image) is made from fine hemp linen and organic cotton gauze colored with eco-friendly, low impact dyes.

Not only will you be able to see the winning designs on our website and in our fffashion partner, E Magazine, but for the second year in a row we are highlighting the best creations in our fur free fashion show, fffashion L.A. This one-of-a-kind event, on Sept. 22 in Hollywood, will infuse Los Angeles with the best in "kind couture" — cutting-edge fashions that are friendly to animals and the environment. It's invitation-only, but if you are in or near Los Angeles and would like to attend, please contact me directly and I'll try to get you on the exclusive VIP list.

Join Born Free in celebrating true style and elegance — fashion with compassion … fffashion.

In common cause,

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P.S. This is only Part 1 of our two-part "winners" alert. Check back next week for more …

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